Magic is what makes the fictional world of Earth-land go 'round, and its many mage guilds work together—or sometimes against one another—to bring balance to that world. Each guild flaunts unique features in hopes of being the best guild on the planet. Lucy Heartfilia, a 17-year-old girl, is desperately searching for the perfect guild. After running from her father, she wanders the city in search of Gold Keys, for they unlock the Celestial Spirits that are so vital for her magic. With so many wizards around, it's a journey that's very challenging and dangerous to go alone.